Pizza Belga
Pizza Belga was founded with the vision of bringing authentic Neapolitan cuisine to Hanoi, offering a true taste of tradition in every bite. Set apart from modern fusion trends, the brand stays true to its roots by embracing time-honored Italian techniques and the finest ingredients. With a rustic yet contemporary aesthetic, Pizza Belga blends the warmth of traditional Italian craftsmanship with a modern dining atmosphere, creating a space that feels both timeless and inviting. Every pizza is a testament to its Neapolitan heritage, delivering a genuine and unforgettable culinary experience.
Task
Strengthen Belga’s branding and build a reputation for authentic Neapolitan cuisine with a focus on quality, authenticity, and consistency.
| Primary #822522 |
SCSS var $color |
◯ |
| R 142 G 25 B 28 |
Crimson Red
| Primary #FDB616 |
SCSS var $color |
◯ |
| R 253 G 182 B 22 |
Golden Yellow
| Accent #EFE5C5 |
SCSS var $color |
◯ |
| R 239 G 229 B 197 |
Ivory Cream
| Accent #3C322E |
SCSS var $color |
◯ |
| R 60 G 50 B 45 |
Expresso
The color palette for Belga was thoughtfully selected by Polite to embody the brand’s essence of authentic Neapolitan cuisine while embracing a contemporary vibe. The warm, rustic tones reflect the tradition and craftsmanship of Italian heritage, evoking the comfort and authenticity of a true Neapolitan dining experience.
Inspired by the earthy hues of wood-fired ovens, fresh ingredients, and the charm of Neapolitan piazzas, the palette balances natural, grounded shades with modern accents, creating an approachable yet sophisticated identity. This carefully curated combination ensures that Belga’s visual presence feels both timeless and current, seamlessly connecting tradition with today’s dining culture.